Skip to main content
Species[slug]

Equinácea / rudbeckia púrpura

Echinacea purpurea

Plant echinacea in spring, in full sun in well-drained soil — it's a North American prairie perennial that flowers from July to October with large daisy-like pink-purple petals around a prominent spiky orange-brown central cone. Echinacea is hardy (RHS H5–H6) and increasingly grown in UK gardens as a late-summer/autumn highlight in prairie-style and pollinator-focused planting. The orange-coppery central cone gives it the common name coneflower — and the spent seed cones make outstanding winter structure if left through the dormant season (goldfinches eat the seeds). The species E. purpurea is the safest UK choice; the brightly-coloured Big Sky series and similar bred hybrids (orange, yellow, red) can be short-lived (1–3 years) on heavy or wet soils. Avoid feeding — like most prairie plants, echinacea flowers better in poor soil.

View full growing guide →